Navigating a Changing Market: How Kinetic Koffee Increased Sales & Improved Employee Retention
As a small business, Kinetic Koffee needed help finding skilled employees, maintaining sales, and retaining their staff in a changing market. In order to address the company’s business challenges, CMTC’s experienced advisors helped Kinetic Koffee to develop and implement a new marketing strategy. As part of this new strategy, CMTC launched a targeted email campaign which resulted in a 30% open rate. The success of the email campaign helped to improve Kinetic Koffee’s brand awareness and recognition which ultimately contributed to an increase in sales and better retention and recruitment of skilled employees. Check out the full video in our online gallery!
Announcing CMTC's Latest eBook: Human Resources 101
In the manufacturing industry, where operational efficiency and precision are crucial, the role of Human Resources (HR) cannot be overstated. HR encompasses all functions related to hiring and managing employees — everything from onboarding to payroll to retention. By adopting effective HR management, you're better equipped to find the most qualified employees for your team and keep them.
Upskilling California’s Workforce Using State Funding: How Your Company Can Benefit
Tuesday, January 30th
11:00 AM – 12:00 PM PT
In a rapidly evolving business landscape, staying competitive requires a skilled and adaptable workforce. This webinar is tailored for California manufacturers seeking to upskill their teams, elevate performance, drive growth, build resilience, and retain valuable talent. Don't miss this opportunity to position your manufacturing business for success in the years ahead. Join us for this webinar and take a valuable step towards unlocking the full potential of your workforce!
We have other informative webinars scheduled throughout the year. Get valuable guidance and help from CMTC and our guest speakers. Register now.
Made in California Showcase
Today’s customers are looking for American-made products because they associate them with quality. In fact, research studies have revealed that 60% of Americans are willing to pay more for products made here at home. So, adding a Made in CA logo to your website and marketing and packaging materials can really pay off. There’s no cost to join the other 2,000-plus Made in CA members, just click here to sign up.
This Month's Featured Manufacturers
LUMALITE, INC. | AGE NAMEPLATE
HERZAN | WESTAK, INC.
Every month, CMTC is proud to showcase manufacturers participating in the Made in CA Program. Featured companies appear in order from when they qualified for and joined the Program. Each week, one of this month's featured manufacturers is promoted on the Made in CA social media sites, giving each company more visibility.
Latest Blog Posts
SMART MANUFACTURING
WORKFORCE DEVELOPMENT
9 Tips to Adopting Smart Manufacturing Technologies
Smart Manufacturing technologies are not just shaping the future; they're redefining the here and now. From the precision of sensor technologies to the intelligence of data-driven decision-making, Smart Manufacturing is forging a new era of innovation and production. For California manufacturers, this pathway offers the chance to transform operations in order to increase efficiency, revolutionize product development, and gain a competitive edge in global markets. However, adopting a Smart Manufacturing technology ethos can't be done haphazardly. It requires a nuanced approach, detailed planning, strategic alignment, and a continuous pursuit of excellence. This isn't just about keeping up with the times; it's about leading the charge into a brighter, smarter future of production...
Attracting High-Quality Workers with Higher Quality Jobs
Manufacturers rely on a skilled workforce to implement, oversee, and improve their manufacturing processes. With millions of manufacturing jobs going unfilled each year, small and medium-sized manufacturers (SMMs) are looking for ways to attract qualified candidates and capture their full potential for growth and productivity. By focusing on the quality of the manufacturing jobs themselves, manufacturers can better attract teams of qualified job candidates. This blog explores the importance of prioritizing job quality in the manufacturing sphere and breaks down the key factors that contribute to meaningful job quality. It is based on the newly released Job Quality Toolkit published by the Department of Commerce...
